Mastering Content Structure & Schema Markup

The foundation of high-ranking mover websites: perfect structure + clean JSON-LD schema.

Pillar 1: Semantic Content Structure

Your heading hierarchy (H1–H6) forms the outline Google reads before anything else. A clean outline = higher clarity and ranking potential.

Heading Hierarchy Example

<h1>Moving Services in NYC</h1>
    <h2>Residential Moving</h2>
        <h3>Packing Services</h3>
    <h2>Commercial Moving</h2>
        <h3>Office Relocation</h3>
        

Rule: Never use headings just to style text — only use them to structure your content logically.

Pillar 2: Schema Markup (JSON-LD)

Schema tells Google exactly what your page represents. For movers, this increases eligibility for rich results like FAQs, star ratings, and enhanced local visibility.

LocalBusiness Schema Example

{
  “@context”: “https://schema.org”,
  “@type”: “MovingCompany”,
  “name”: “NTL of NYC”,
  “url”: “https://ntlofnyc.com”,
  “telephone”: “+19174750101”,
  “address”: {
    “@type”: “PostalAddress”,
    “streetAddress”: “123 Broadway”,
    “addressLocality”: “New York”,
    “addressRegion”: “NY”,
    “postalCode”: “10001”
  }
}
        

Essential Schemas for Movers

LocalBusiness / MovingCompany
Service Schema (Long Distance, Packing, Storage)
Review Schema
FAQPage Schema

Need Schema Implemented Correctly?

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Frequently Asked Questions

What is the difference between H1 and Title Tag?

The Title Tag shows in Google search results. The H1 shows on the page itself. They should be similar, but not necessarily identical.

Does schema guarantee rich results?

No — schema makes you eligible, but Google decides based on authority and page quality.

Where do I place schema markup?

Best practice: place the JSON-LD script inside the <head> section of your website.