Did you know that 46% of all Google searches are local? If your moving company isn’t on Google Maps, you are handing high-value customers directly to your competitors.
This step-by-step guide will show you exactly how to claim, verify, and optimize your Google Business Profile (formerly Google My Business) to start getting leads today.
How to Add Your Business on Google
Get Found on Google Maps & Search
Why You Must Be on Google
A Google Business Profile is the most powerful free marketing tool for local businesses.
Maps Visibility
Show up instantly when locals search “Movers near me”.
Social Proof
Collect and display 5-star reviews to build trust.
Customer Insights
See exactly how people are finding your business.
Step-by-Step: How to Add Your Business
-
Step 1
Sign in to Google Business Profile Manager
Navigate to google.com/business and click “Manage Now”. You will need to sign in with a standard Google (Gmail) account.
-
Step 2
Enter Your Business Name
Type your business name. If your business appears in the dropdown, click it to “Claim” it. If it doesn’t appear, click “Create a business with this name”.
-
Step 3
Choose Your Business Type & Category
This is critical for SEO. Select if you are an Online Retail, Local Store, or Service Business. Then, choose your Primary Category (e.g., “Moving Company”). Be specific!
-
Step 4
Add Location or Service Area
If you have an office people visit, enter the address. If you go to customers (like movers), hide your address and define your Service Area (e.g., “New York City,” “Brooklyn”).
-
Step 5
Verify Your Business
Google must prove you are real. You will be offered verification via Phone Text, Email, Video Recording, or Postcard. Video is becoming the new standard for movers.
Optimization: Don’t Just “Add” It, Rank It
Creating the profile is easy. Getting it to the #1 spot in the “Map Pack” requires strategy. Here is the difference between a basic listing and an optimized one.
| Feature | Basic Listing | Optimized (NTL Strategy) |
|---|---|---|
| Keywords | Business name only | Integrated into description & posts |
| Photos | Logo only | Geotagged team & truck photos |
| Reviews | Passive waiting | Automated review generation campaigns |
| Q&A | Empty | Pre-populated FAQ with keywords |
Need help getting to #1?
Get a Free SEO AuditFrequently Asked Questions
Is Google Business Profile free?
Yes, it is 100% free to create and manage. Beware of scams asking for payment to “keep your listing.”
How long does verification take?
It depends on the method. Phone/Email is instant. Video verification takes 1-2 days. Postcards can take up to 14 days to arrive.
Why is my business not showing up on Maps?
You may not be verified yet, or your listing might be suspended due to quality guidelines. NTL can help reinstate suspended profiles.