Landing Pages - NTL OF NYC
In today’s world, one of the most effective ways to bring in more customers is with a landing page. But what is a landing page, and why is it so effective? Here are all the facts you need to know about landing pages, including how to get a great landing page at the lowest cost!

A landing page is a web page that allows you to capture a visitor’s contact information through a form or other means. Landing pages are typically distinct from other pages on your website and are designed with a single conversion goal in mind. For example, your goal might be to get the visitor to sign up for your newsletter, book a demo, or make a purchase. 

There are many different types of landing pages, but they all share one common goal: to convert visitors into leads or customers. To do this, landing pages must be designed with both the visitor and your business’s goals in mind. 

What makes a good landing page? 

There is no one-size-fits-all answer to this question, as the best landing page for your business will depend on your specific goals and target audience. However, there are some general principles that all good landing pages share. 

A good landing page should be: 

• Relevant: The page should be relevant to the visitor’s needs and interests. 

• Focused: The page should have a single purpose or goal. 

• High-quality: The page should be well-designed and free of errors. 

• Persuasive: persuade them to take action

What makes a Landing Page different from a Website?

A website is a collection of web pages that are typically accessed through a web browser. A landing page, on the other hand, is a single web page that is designed to capture a visitor’s attention and persuade them to take a specific action. 

The key difference between a website and a landing page is that a website is meant to be informative, while a landing page is meant to be conversion-oriented. In other words, the goal of a website is to provide information, while the goal of a landing page is to get the visitor to take a desired action, such as making a purchase or subscribing to a newsletter. 

While it’s possible to include conversion-oriented elements on a website, such as buy buttons or sign-up forms, these elements are typically not the focal point of the site. On a landing page, conversion-oriented elements are the main focus. 

Another key difference between websites and landing pages, is that websites usually have multiple pages, while landing pages usually have just one. This allows you to design your landing page around a single conversion goal, which can help increase your chances of converting visitors into leads or customers. 

What is the purpose of Landing Pages?

A landing page is a specific page on your website that is designed to convert visitors into leads or customers. It is typically a stand-alone page with a unique URL that is optimized for conversion. 

The purpose of a landing page is to persuade a visitor to take a specific action, such as filling out a form, making a purchase, or signing up for a newsletter. To achieve this goal, landing pages must be designed with a conversion-focused mindset and contain elements that are known to increase conversion rates. 

Some common features of high-converting landing pages include: 

– A clear and concise headline that communicates the value proposition 

– Sub headline that elaborates on the main benefit 

– A short form that asks for only the essential information from the lead 

An image or video that visually reinforces the offer 

– Social proof in the form of testimonials or customer reviews 

– A strong call-to-action (CTA) that encourages the visitor to take the desired action 

Let us help you create a landing page in 24 hours!

If you’re looking to get your business online, one of the first things you’ll need is a landing page. A landing page is a website that potential customers are directed to when they click on an ad or search for a specific term related to your business. 

Your landing page should be designed with two things in mind: getting people to stay on your site and taking action. To achieve these goals, your landing page should be relevant to what people are looking for, easy to navigate, and have a strong call-to-action. 

If you’re not sure where to start, NTL team can help. We specialize in creating high-quality landing pages that will help you get more leads and conversions. Contact us today to get started. 

Still not sure the right step for your online business?

get your FREE! 45 minute consultation session to discuss strategies and execute plans to emerge in the online world. This session will include web development, SEO, customized integration with work flow and how your current business will be represented online .