Let’s start by defining what is website or page speed?

Website/Page speed means how much time a browser takes for loading fully functional Webpages. It’s basically how long it take for pages on your website to load.

This can be measured in many ways but it’s important to note that page speed is measured on desktop and mobile devices separately.

So what is a good speed time?


Between 2 – 5 seconds is the average good website loading speed in 2021. However, previous studies shows that after 2 seconds the bounce rate increases by 32%. In spite of this, it is important to keep in mind, that this is a general answer as it does depend on the type of page you have and the way you are measuring the speed.

Why does speed matter and how important is it?

– First, Users who find themselves waiting more than a few seconds for a page to load on your web page are likely to leave your website!

– Second, the speed of the website dramatically impact the SEO ( Search Engine optimization).
The reason for this is that search engines like Google and Bing do not want to deliver results that are slow to load and turn users off.

-Third, the website speed has a direct effect on the conversion rate of a business. Fast loading pages will make your users happier and more likely to become customers.

Why is your website speed slow?

Here are some factors that affect website speed:

-Hosting Service:

The performance of your website is greatly affected by your web hosting provider. This is why using a cheap shared hosting service isn’t a good idea. If your host cannot deliver your files quickly, then no matter how streamlined your files are, it will feel slow to your users.

-Too many Ads:

Display advertising is a great way to monetize high traffic websites. But, this shouldn’t mean compromising user experience or performance. Don’t let too many ads slow down your website!

-Page Weight:

JavaScript files, high quality images and videos content, heavy CSS files… All add a significant amount of weight to a webpage, affecting loading times. Always remember: The more resources you use, the slower your website will be.

UN-Optimized Images:

Slow loading websites are usually caused by a large number of unoptimized images. Loading high-resolution images can consume a lot of bandwidth! Scaling down larger images can unnecessarily increase the size of your webpage making it slower to load regardless of what CMS and website builder you use.

White space, inline stylings, empty new lines, and unnecessary comments can increase the size of the website stylesheet, resulting in slower loading times. By minifying your site’s code, you remove all the extra spaces, notes and markup. This will make your code readable, easier to work with and will boost your SEO performance.

Unclean Code:

To conclude, A slow loading website can cause visitors to leave the website, return to the search results and then, visit the webiste of your competitor. With a good website speed you will improve user experience, boost your search engine and have a positive effect on the conversion rate.

Want to learn more about this?
Contact NTL OF NYC

NTL is a company that has over a decade of experience building top quality websited for any business imaginable. Our experts can build a complete professional website for you and assist you with all of your marketing needs.

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Lily Aldrin