Hi, I'm Jenny.
I'm the Content Creator and Social Media Marketing Manager at NTL of NYC, which really just means I'm the person making sure your brand actually sounds like something online — and that the people you want to reach stop scrolling when they see it. I run the strategy, the creative, and the day-to-day, and I keep your voice consistent so everything that goes out feels like one person, not a committee. I'm writing this in my own voice because I'd rather you know who you're working with than read a polished third-person bio that could be about anyone.
- RoleContent Creator & Social Media Marketing Manager
- What I focus onContent, social media & brand storytelling
- How I workOne accountable team, no handoffs
How I got into this work
I've always been the person turning an idea into something people actually want to look at and share. I started out making content for small brands — captions, reels, the whole feed — and learned fast that good social isn't about posting more, it's about saying the right thing to the right people at the right time. That's what pulled me into doing it properly.
What I actually do
I run content and social end to end: the strategy, the calendar, the creative, and the day-to-day posting and community management. Short-form video, photo direction, captions that sound like a human, and the reporting underneath it so we know what's working. I keep a hand on the brand voice so everything that goes out feels like one consistent person, not a committee.
How I work with clients
I start by actually understanding your business and your customer before we touch a single post. From there I build a simple, repeatable plan you can see — what we're posting, why, and what it's meant to do — then I run it. You'll always know what's going out and how it's performing. No mystery, no vanity metrics.
A brand that sounds like itself, posted consistently, beats a viral moment that sells nothing.
What I care about
Content that earns attention honestly, and a brand that sounds like itself. I'd rather build something that compounds — a real audience that trusts you — than chase a viral moment that doesn't sell anything. And I sweat the small stuff, because the details are what make a feed feel premium.
If we end up working together
If you're wondering whether your social is pulling its weight, I'm happy to give you a straight read. That first conversation is free, and you'll come away with a clearer picture of what's working and what's worth doing next — whether or not we end up working together.