Service

Hosting & Maintenance

Managed hosting, monitoring, backups, and updates — so you can stop worrying about whether the website is online.

IT engineer monitoring website uptime and server dashboards on two screens — hosting and maintenance by NTL of NYC.
Fast, secure, monitored hosting and upkeep.
2007In business since
100sof small businesses ranked
6Global offices, one accountable team
Why this matters

The problem we solve

Hosting is the silent killer of marketing ROI. The site goes down at 2am and the on-call alert is to a former employee\'s email. A plugin update breaks the home page and nobody notices for two days. The "backups" the host advertises exist somewhere but have never been tested. Page speed degrades month over month as plugins accumulate. Core Web Vitals drift into the red, search rankings drift down with them, and nobody connects the dots.

Cheap shared hosting is a false economy when the site actually matters. $5/month hosting costs you the difference between a 1.2-second LCP and a 4.5-second one — which is the difference between converting visitors and losing them. It costs you the difference between a site that recovers from a deployment failure in five minutes and one that is down for half a day. It costs you the difference between catching a security compromise in the first hour and noticing it weeks later, after Google has flagged your site and search traffic has cratered.

Our managed hosting + maintenance service is the opposite end of that spectrum. Sites we host run fast, recover quickly, get patched on schedule, and have a human watching the alerts. The monthly cost is more than $5 — and dramatically less than what slow / down / broken sites cost businesses that have not solved this layer.

Quick read

Want a free audit of where your business stands right now?

30-minute call. We'll look at your site, your search visibility, and tell you the 2-3 highest-leverage moves.

How we work

Our approach

A repeatable playbook refined across hundreds of small-business engagements since 2007.

  1. 1

    Audit — current hosting, performance, security posture

    One-week audit of the current setup: hosting provider, server specs, page-speed benchmarks across key pages, backup verification (we actually restore one), security posture (out-of-date plugins, exposed admin paths, missing HTTPS), and monitoring gaps. Output: a written diagnostic with what to fix immediately, what to migrate, and what to monitor going forward.

  2. 2

    Migration — to managed infrastructure, with zero downtime

    Migrate the site to managed hosting (typically Cloudways, Kinsta, WP Engine, or our own infrastructure depending on the project). Standard migration includes a staging copy, DNS pre-warming, redirect-map verification, and a planned cutover with rollback. Most migrations result in zero downtime visible to end users.

  3. 3

    Monitoring stack — uptime, performance, security

    Configure the monitoring layer that catches problems before customers do: uptime checks every minute from multiple geographies, Core Web Vitals monitoring (real-user, not just synthetic), security scanning, brute-force protection, and SSL certificate auto-renewal monitoring. Alerts route to a real human who triages, not just a Slack channel that gets ignored.

  4. 4

    Maintenance cadence — patches, updates, optimization

    Monthly maintenance window: CMS core updates, plugin updates (tested in staging first), security patches, database optimization, image-storage cleanup, broken-link scanning, and a performance check. Quarterly: a deeper review of plugin sprawl (most sites accumulate plugins they no longer need), theme updates, and a Core Web Vitals deep-dive.

  5. 5

    24/7 incident response — when something goes wrong

    When something does break — and it eventually does — we have an on-call rotation that responds. Site down at 3am: human triages within 15 minutes, rolls back if needed, reports out the next morning with root cause and fix. This is the line item that justifies the entire service for businesses where downtime costs real money.

Scope

What's included

Every engagement covers the work below — adjusted to where your business actually is.

  • ✓Hosting audit (provider, performance, security, backup verification)
  • ✓Migration to managed hosting (or staying on current provider if appropriate)
  • ✓Uptime monitoring with sub-minute checks from multiple geographies
  • ✓Core Web Vitals monitoring (real-user metrics, not just synthetic)
  • ✓Security monitoring + brute-force protection + WAF configuration
  • ✓Daily off-site backups with retention (30-90 days depending on plan)
  • ✓Quarterly backup-restore tests (we actually restore a copy)
  • ✓SSL certificate management and auto-renewal monitoring
  • ✓Monthly maintenance: CMS + plugin updates (tested in staging first)
  • ✓Database optimization, image cleanup, broken-link scanning
  • ✓Quarterly performance and plugin-sprawl review
  • ✓24/7 incident response with human on-call rotation
Industries

Built for businesses like yours

We tailor every engagement to the specifics of your vertical — same playbook, different application.

🚚
Moving Companies
Our deepest specialization — over a decade of work with carriers, brokers, and household-goods movers across the U.S.
See the playbook →
🏠
Real Estate
From solo agents to multi-office brokerages — websites, local SEO, and lead-flow tooling built for how real estate actually closes deals.
See the playbook →
🍽️
Restaurants & Hospitality
Websites that fill tables — menu SEO, reservation integrations, and review-driven local rankings for restaurants, cafés, bars, and hotels.
See the playbook →
🧹
Cleaning Services
Local-SEO-first websites for residential and commercial cleaners — instant-quote forms, service-area pages, and the lead routing that converts.
See the playbook →
🏢
Your industry not listed?
Our cross-vertical capabilities still apply. Tell us about your business — if we're not the right fit, we'll say so.
All industries →
FAQ

Common questions

Why not just use cheap shared hosting?
You can — and for a personal blog or a hobby site, you should. For a business site where conversion and search traffic matter, the math does not work. The page-speed difference between $5/month shared and $40/month managed often shows up in conversion rate within weeks. The reliability difference shows up the first time something breaks at 9pm on a Saturday. The security difference shows up the first time a plugin is exploited. Cheap hosting is the right answer when the site is not making you money; it is the wrong answer when it is.
How long are backups retained?
Standard plan: 30 days of daily backups, retained off-site. Larger plans: 90 days. Anything beyond that we keep separately as cold storage at additional cost. Most "I need to restore something" requests we get are within the first 7 days — but the longer retention is valuable for catching slow compromises that took weeks to notice.
What happens if the site goes down at 3am?
Uptime monitor catches it within 60 seconds and pages the on-call engineer. Engineer triages within 15 minutes: if it is something we can fix from our end (server resource issue, recent deployment problem), we fix it and report out by morning. If it is something on the client side (third-party integration outage, DNS provider issue), we identify the cause and contact the appropriate party, then communicate with you when you wake up. You learn about it from us, not from a customer complaining.
Do you do maintenance during the day or at night?
Standard cadence: monthly maintenance window scheduled for low-traffic hours (typically Wednesday 2-4am local time for the business). Anything risky goes into staging first and gets validated before touching production. Quarterly deeper work is scheduled with advance notice and a written change-log so you know what we did and why.
Can I host the site myself and just buy the maintenance service?
Yes — this is a common setup for clients who already have a hosting relationship they like. We connect to your hosting provider, set up our monitoring stack, and run the maintenance cadence and incident response from there. The only thing we cannot do as effectively is migrate or rebuild the server if there is a deeper hosting issue — for that, having us host is simpler.
What about plugin updates that break the site?
Every plugin update is tested in a staging copy first. If it breaks something, we triage: hold the update, work with the plugin author or roll back, and find a path forward. We do not push untested updates to production. Most months this is invisible. Occasionally a plugin author ships something genuinely broken and we hold the update for a week until they release a fix — that is exactly what staging is for.

Ready to see what hosting could do for your business?

Free 30-minute consultation. We'll look at where you are, tell you straight if we're the right team, and give you a candid read on what would actually move the needle.