Service

Social Media Management

Social that builds an audience that actually buys — not a follower count someone could buy on Fiverr.

Content creator reviewing social media posts on a phone and laptop in a bright studio — social media management by NTL of NYC.
Consistent, on-brand social that grows your audience.
2007In business since
100sof small businesses ranked
6Global offices, one accountable team
Why this matters

The problem we solve

Most "social media management" we audit is the same thing: a scheduling tool, generic posts pulled from a template, occasional reposts, and a follower count that creeps up slowly without any visible impact on revenue. Reels are an afterthought. Comments go unanswered for days. Paid spend is "boosting" the post that already performed well organically — which is the most expensive way to reach people who would have seen it anyway.

The businesses that actually use social as a growth channel run it differently. They produce content tuned to one platform at a time (Instagram and TikTok are not the same channel, even though some agencies pretend they are). They respond to comments within minutes, not days. They use paid amplification on the post that has not yet reached audience saturation — not the one that already peaked. They measure conversion, not impressions. And they treat the comment section as the most important customer-service interface their business has.

Our social work is built around the fact that an owned email list outperforms any rented social audience over time — so we run social to drive owned-list growth, brand recall, and direct sales, not to chase a vanity follower count.

Quick read

Want a free audit of where your business stands right now?

30-minute call. We'll look at your site, your search visibility, and tell you the 2-3 highest-leverage moves.

How we work

Our approach

A repeatable playbook refined across hundreds of small-business engagements since 2007.

  1. 1

    Audit — what is working, what is wasting time

    Two-week look at your existing accounts, competitors, and category content patterns. We identify the formats and topics that are actually pulling reach (not just impressions), the posts that are converting, the comments going unanswered, and the platforms where your business has no business showing up. Output: a focused channel and format strategy that ends the "post everything everywhere" cycle.

  2. 2

    Strategy — channels, formats, cadence

    Pick the 1-3 platforms that actually matter for your business and your customer. For local services, that is often Instagram + Google Business Profile (which is increasingly a social channel) and selectively TikTok. For B2B, LinkedIn. For e-commerce, Instagram + TikTok + Pinterest. We rarely recommend more than three platforms — depth beats breadth every time.

  3. 3

    Content production — Reels, posts, stories, carousels

    Monthly content production tuned per platform. Reels and TikToks scripted, shot, and edited for retention (the metric Instagram and TikTok actually rank on). Carousels and statics for evergreen value. Stories for behind-the-scenes and community engagement. Captions written by people who know your business — not auto-generated. We can shoot in your space, work with footage you provide, or coordinate a quarterly shoot.

  4. 4

    Community management — the unglamorous compounder

    Comment responses within hours (not days). DM management for inquiries that come in via social. Engagement with relevant accounts in your category. UGC monitoring and reposting. This is the work that compounds — and the work most social management services skip because it does not photograph well in a portfolio.

  5. 5

    Paid amplification + measurement

    Paid amplification on posts that are mid-curve (still gaining traction, not saturated). Lookalike audiences built off your customer list. Conversion tracking that ties social-driven traffic to actual revenue, not just clicks. Monthly reports tied to leads, sales, and email-list growth — not impressions and likes.

Scope

What's included

Every engagement covers the work below — adjusted to where your business actually is.

  • ✓Social media audit (existing accounts, competitors, category patterns)
  • ✓Platform and format strategy (1-3 platforms, not 6)
  • ✓Monthly content calendar with topics, formats, and posting cadence
  • ✓Reels / TikTok production: scripting, shooting (if local), editing, captioning
  • ✓Carousel and static posts with platform-tuned design and copy
  • ✓Stories cadence: behind-the-scenes, polls, community engagement
  • ✓Captions written by humans who understand your business
  • ✓Community management: comment responses, DMs, UGC monitoring
  • ✓Paid amplification setup and management (Meta Ads, TikTok Ads)
  • ✓Lookalike audience building from your customer list
  • ✓Monthly reporting tied to leads, sales, and email-list growth (not vanity metrics)
  • ✓Quarterly content shoot coordination (optional, billed separately for the production crew)
Industries

Built for businesses like yours

We tailor every engagement to the specifics of your vertical — same playbook, different application.

🍽️
Restaurants & Hospitality
Websites that fill tables — menu SEO, reservation integrations, and review-driven local rankings for restaurants, cafés, bars, and hotels.
See the playbook →
🏠
Real Estate
From solo agents to multi-office brokerages — websites, local SEO, and lead-flow tooling built for how real estate actually closes deals.
See the playbook →
🧹
Cleaning Services
Local-SEO-first websites for residential and commercial cleaners — instant-quote forms, service-area pages, and the lead routing that converts.
See the playbook →
🚚
Moving Companies
Our deepest specialization — over a decade of work with carriers, brokers, and household-goods movers across the U.S.
See the playbook →
🏢
Your industry not listed?
Our cross-vertical capabilities still apply. Tell us about your business — if we're not the right fit, we'll say so.
All industries →
FAQ

Common questions

How many platforms should we be on?
For most small businesses: 1-3. Depth beats breadth — a great Instagram presence with weekly Reels and active community management beats a mediocre presence on six platforms. We help you pick the platforms where your customer actually spends time, and we ignore the rest. If LinkedIn is irrelevant to your business, we are not going to post there to keep up appearances.
How often should we post?
Depends on the platform and format. Instagram: 3-5 feed posts per week + daily stories + 2-4 Reels per week works for most businesses. TikTok: 4-7 short posts per week if you want to grow there. LinkedIn: 2-3 substantive posts per week (not daily filler). The number is less important than the consistency — sporadic posting kills algorithmic reach worse than a slower steady cadence.
What is the ROI of social, and how do we measure it?
For most local-service and small-business e-commerce, social ROI shows up in three places: (1) direct conversions tracked in GA4 via UTMs, (2) email-list growth driven by social CTAs, (3) "I found you on Instagram" mentions during sales calls or in-store. We set up tracking for all three and report monthly. Pure-impression metrics (reach, follower count) are diagnostic — we use them to evaluate content health, not to claim ROI.
Should we boost posts or run proper ads?
Proper ads, almost always. Boosting is the most expensive way to reach people the algorithm already showed your post to — you are paying to reach a different audience than the organic post reached. Real ad campaigns (with lookalike audiences, conversion objectives, and proper creative variations) get 2-5× the result for the same spend. We run both Meta Ads Manager and TikTok Ads Manager for clients who want paid social done correctly.
Will you respond to comments and DMs for us?
Yes — community management is a core part of our service. We respond to comments and routine DMs within business hours, escalate sales inquiries and complaints to your team within 30 minutes, and maintain a tone-of-voice document so the responses feel like your business, not a faceless agency. For accounts with high volume we can scale community management with a dedicated team member.
What if we already have an in-house social person?
We work alongside in-house social staff often. Common splits: in-house handles community management and stories, we produce the Reels and run paid amplification. Or we set up strategy, calendar, and templates and your team executes day-to-day. We adjust based on what your team can already do.

Ready to see what social could do for your business?

Free 30-minute consultation. We'll look at where you are, tell you straight if we're the right team, and give you a candid read on what would actually move the needle.