The problem we solve
Most e-commerce stores get traffic and still bleed money. The slow product detail page that takes four seconds to render. The mobile checkout that requires zooming. The cart abandonment flow that sends one half-hearted email three days later. The product schema that is missing or wrong, so Google never shows the rich result. The GA4 setup that reports "purchases" but cannot actually be reconciled with what the platform reports because the events are double-firing.
Conversion-rate optimization on a small store is worth more than another month of paid ads — and the work is the same regardless of platform. Speed the product pages. Fix the schema. Simplify the checkout. Wire up real abandoned-cart recovery. Build the post-purchase email flow that drives repeat orders. Make the analytics work so you can finally answer "which channel actually paid for itself?"
We have built and rebuilt stores on Shopify, WooCommerce, BigCommerce, and headless setups (Next.js + Shopify Storefront, Sanity + Stripe) across food, fashion, home goods, B2B, and direct-to-consumer brands. The patterns of what moves AOV, conversion rate, and lifetime value transfer across platforms — and we apply them store by store.
